The list of natural brands continues to expand despite a gloomy economic forecast. Zirh Skin Nutrition announced today it will launch an all natural skin care line for men, Zirh Natural. Launching in early 2009, Zirh Natural will be sold exclusively in Sephora stores nationwide and Sephora.com.

Zirh Natural will include eight skin care SKUs that merge cosmeceutical science with the best in botanicals, according to the company. Formulations will be free of parabens, sulfates, fragrance, synthetic dyes, petrochemicals and phtalates.

The line includes: The Zirh Natural Men’s Skin Care Line range includes: facial cleanser (3.4oz.),  facial moisturizer (3.4oz.), facial scrub (3.4oz.), undereye cream (1.0oz.), shaving cream (3.4oz.), shaving gel (3.4oz.), post shave balm (3.4oz.) and anti-aging night gream (1.7 oz.).

The Zirh Natural Men’s Skin Care Line ranges from $20 to $48 USD.

“There’s been a rapid growth within the natural category and a strong appetite for participation in the natural men’s skin care arena,” said Brian Robinson, president, Zirh Holdings LLC.  “The Zirh brand, coupled with skin products developed to meet a high natural standard, should create a great proposition for consumers.  We value the opportunity to launch this line exclusively in Sephora and think their customer will appreciate the offering.”

Executives at Sephora are excited by the launch too.

“Zirh has been an excellent partner for over 10 years. When we saw the need for a men’s natural skin care line, we knew the brand would be a great fit based on their efficacy, innovation and entrepreneurial spirit,” said Michael McGeever, VP merchandising, Sephora. “The line will be merchandised in men’s skin care and will be the only Natural Men’s Skin Line offered at Sephora.”

The brand worked with QSLD New World to create clean packaging synergystic to the nature of the line. While keeping the solidarity of the brand’s overall asthetics, the results boast a white background and Zirh logo with a green leaf themed design. QSLD New World has designed packaging for brands such as Procter & Gamble, Lancôme, Guerlain and Paco Rabane.